Jul 19, 2010 Posted by Angela Daniello

Marketing 2.0: Teaching an old dog new tricks

Simply, Marketing 2.0 was born out of Web 2.0, which Wikipedia says is, ‘…commonly associated with web applications that facilitate interactive information sharing, interoperability, user-centered design, and collaboration on the World Wide Web. A Web 2.0 site allows its users to interact with each other as contributors to the website’s content…’ So… people are finding, creating and... read more

Jul 12, 2010 Posted by Angela Daniello

Teach your children well

In this case your children are your customers and prospects. Not in the sense that they are immature, helpless, or need rules and discipline (that’s how some people see children). Instead, that you may be new to them or have something to share and teach. You can teach through your content. Social media begins with a conversation, and a conversation begins with content. High value teaching comes from you... read more

Jul 7, 2010 Posted by Angela Daniello

Breaking down barriers using social media

What are some major barriers for businesses today (and yesterday, and tomorrow)? How about trust, influence, industry and competitive noise, money, the state of the economy? …just to name a few. Trust particularly stands out these days for reasons we are all very aware. Trust flows into influence. If these two are ‘captured’, a business can rise above the noise in the industry which flows nicely... read more

Jun 21, 2010 Posted by Angela Daniello

Social applicability

I’ll take social applicability for $500, Alex. It is a definition of this word.  Alex, I think it’s…What is Relevance? Ding, ding, ding, ding. That is correct! And more and more companies are winning the relevance prize by engaging in social media. Isn’t it interesting that the definition includes the word ‘social’? There it is, right there. Brian Solis recently wrote about the... read more

May 28, 2010 Posted by Angela Daniello

How you do business matters more

How you do business matters more. It matters more than before. It matters more than what you sell. It really matters. The how, though, is not your processes, efficiencies, strategies and tactics. It’s the people interactions of listening and responding, giving and sharing, taking responsibility, doing the unexpected. Do you have the company culture now to be able to offer this to your customer? You may... read more