Feb 24, 2010 Posted by Angela Daniello

What’s all the hubbub bub? Blogs as social media hubs

Hub n. 2. A center of activity or interest; a focal point. First, I consider a blog to be part of the social media mix. Why? Because it’s interactive and is a place where you can build relationships, which is what many people suggest social networking/media does. Social media tools such as twitter, facebook, and linkedin are connecting points. Twitter, for instance, is a very fleeting, fragmented, hard... read more

Feb 23, 2010 Posted by Angela Daniello

Go minimal: reducing content clutter

You can go simple and still have an impact, probably more so. These days pairing down, simplifying is a necessity for many. It’s certainly center stage for the sustainability of the environment.  What if you took these principles over into your marketing content? Keeping it simple is not a new idea. And neither is the challenge of simplifying. Focus on what truly is important, where the value is.... read more

Feb 22, 2010 Posted by Angela Daniello

Be an enabler: 7 reasons businesses should be blogging and the risks of not

You don’t have to be cool. Did that bring about a sigh of relief? You do, however, need to be part of the conversation. Maybe some of that relief just went away? Not to worry. The risk of playing far outweighs the risk of not. Why? Blogging is at the forefront of the second version of how we interact on the Web. There is already a 3.0 surfacing, but let’s not get ahead of ourselves or take more away... read more