Mar 25, 2010 Posted by Angela Daniello

Social media is a journey not a fire hose

Did turning the lights on in your office start filling your bank account with dollars? No. In fact, it probably took a few out. Flicking the social media switch is not like turning on a fire hose with followers and conversations…and new business gushing out. And jumping on the social media wagon flying down the road is not a good practice either. There is no fire. But, it is smoldering a bit, enough... read more

Mar 23, 2010 Posted by Angela Daniello

Taking tiny twitter steps

You know you should consider it (twitter), but you’re afraid of the ramp up time. I won’t lie, there is some of that. But, you can take tiny twitter steps to get there. No need to leap in head first. I view the corporate blog as the hub of social media as I discussed in a previous post here, and so twitter would be a spoke. Twitter is considered a microblogging tool. See, you can only publish up to... read more

Mar 18, 2010 Posted by Angela Daniello

25 Ways to write more

This post is inspired by an artist’s short ebook called ’75 Ways to Draw More’. The artist is Michael Nobbs and he has a wonderful blog here. My take for this post is a little more on the side of what to write, but it’s also ways, and I stopped at 25. Good social marketing starts with good content, and you need some ideas to get that ball rolling. Frankly, this is an article I can read myself and... read more

Mar 15, 2010 Posted by Angela Daniello

Marketing communication style 2.0

“The terms “fashionable” and “unfashionable” were employed to describe whether someone or something fits in with the current or even not so current, popular mode of expression.” —Wikipedia Mode of expression. We have been moving into another mode of expression in the marketing communication arena. Like it or not. I think it’s actually been a slow moving wave, now... read more

Mar 10, 2010 Posted by Angela Daniello

Content, the secret sauce of marketing

My career grew up in technology companies. A comment that bubbled up in these circles was… ‘that’s our secret sauce’. Another one was, ‘eat your own dog food’. That might have originated with that Oracle guy. At the least, he gave it a giant spotlight. Hmm, just read in Wikipedia that it came from Microsoft. Okay, back to the secret sauce. (I do not sell or own stock in Barilla, btw.) A pasta... read more