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How you do business matters more

How you do business matters more. It matters more than before. It matters more than what you sell. It really matters. The how, though, is not your processes, efficiencies, strategies and tactics. It’s the people interactions of listening and responding, giving and sharing, taking responsibility, doing the unexpected. Do you have the company culture now to be able to offer this to your customer? You may... read more

Social media in a crisis (yeah, it’s that Facebook topic)

For sure I am trailing numerous articles about the Facebook privacy debate. And, it is definitely a topic for social media discussion. It made us look again at privacy—a good thing to continually check in on. Even if you think news of private data leaks is over blown, awareness of how and what and where you are sharing your information out in the digital landscape is just good personal responsibility.... read more

Where’s your meaningfulness?

Meaningfulness can imply many things. That’s great news! It means (ha, ha) that there is more opportunity for you to be meaningful. Joining the social media stream requires producing content. Now, marketers have been doing that all along. However, the traditional content, unless you are presenting, does not have an interactive audience. Recently Matt Ridings of Techguerilla Talk asked if we are ready... read more
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