Jul 19, 2010 Posted by Angela Daniello

Marketing 2.0: Teaching an old dog new tricks

Simply, Marketing 2.0 was born out of Web 2.0, which Wikipedia says is, ‘…commonly associated with web applications that facilitate interactive information sharing, interoperability, user-centered design, and collaboration on the World Wide Web. A Web 2.0 site allows its users to interact with each other as contributors to the website’s content…’ So… people are finding, creating and... read more

Jul 12, 2010 Posted by Angela Daniello

Teach your children well

In this case your children are your customers and prospects. Not in the sense that they are immature, helpless, or need rules and discipline (that’s how some people see children). Instead, that you may be new to them or have something to share and teach. You can teach through your content. Social media begins with a conversation, and a conversation begins with content. High value teaching comes from you... read more

Jul 7, 2010 Posted by Angela Daniello

Breaking down barriers using social media

What are some major barriers for businesses today (and yesterday, and tomorrow)? How about trust, influence, industry and competitive noise, money, the state of the economy? …just to name a few. Trust particularly stands out these days for reasons we are all very aware. Trust flows into influence. If these two are ‘captured’, a business can rise above the noise in the industry which flows nicely... read more