Jul 7, 2010 Posted by Angela Daniello

Breaking down barriers using social media

What are some major barriers for businesses today (and yesterday, and tomorrow)? How about trust, influence, industry and competitive noise, money, the state of the economy? …just to name a few. Trust particularly stands out these days for reasons we are all very aware. Trust flows into influence. If these two are ‘captured’, a business can rise above the noise in the industry which flows nicely... read more

Jun 21, 2010 Posted by Angela Daniello

Social applicability

I’ll take social applicability for $500, Alex. It is a definition of this word.  Alex, I think it’s…What is Relevance? Ding, ding, ding, ding. That is correct! And more and more companies are winning the relevance prize by engaging in social media. Isn’t it interesting that the definition includes the word ‘social’? There it is, right there. Brian Solis recently wrote about the... read more

May 28, 2010 Posted by Angela Daniello

How you do business matters more

How you do business matters more. It matters more than before. It matters more than what you sell. It really matters. The how, though, is not your processes, efficiencies, strategies and tactics. It’s the people interactions of listening and responding, giving and sharing, taking responsibility, doing the unexpected. Do you have the company culture now to be able to offer this to your customer? You may... read more

May 19, 2010 Posted by Angela Daniello

Social media in a crisis (yeah, it’s that Facebook topic)

For sure I am trailing numerous articles about the Facebook privacy debate. And, it is definitely a topic for social media discussion. It made us look again at privacy—a good thing to continually check in on. Even if you think news of private data leaks is over blown, awareness of how and what and where you are sharing your information out in the digital landscape is just good personal responsibility.... read more

May 11, 2010 Posted by Angela Daniello

Where’s your meaningfulness?

Meaningfulness can imply many things. That’s great news! It means (ha, ha) that there is more opportunity for you to be meaningful. Joining the social media stream requires producing content. Now, marketers have been doing that all along. However, the traditional content, unless you are presenting, does not have an interactive audience. Recently Matt Ridings of Techguerilla Talk asked if we are ready... read more