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Woosh, did you miss it?

Zip, zip, zip….goes social media down the track. But, is it about social media or is it rather about being nimble? If you have any exposure to social media, you know it’s moving like a speeding train going to a destination unknown. The speed is in the form of news about all the tools and the daily, hourly feature changes of those tools. Such as, Facebook’s Like button, or Twitter’s new Ad model,... read more

No pushing or shoving

Marketing and branding have been mostly pushing activities…pushing out corporate-speak brochures and sales letters…pushing out messages with intended emotional and motivational queues…pushing by interrupting clients and prospects with their message when not invited. Push, push, push. No wonder many of the responses sound like…Hey, stop that! (that’s the G-rated version). Many companies took the... read more

What’s the difference between a blog and a website?

One of these things is not like the other. Don’t feel bad if you’re new to this whole blog/social media thing and have had this question cross your mind. It is a question frequently asked, even if silently. The first answer that I would like to provide is this… a website is a monologue and a blog is a dialogue. I knew that wouldn’t be enough for you, but I think you liked the not even a ½ a... read more

Why the heck would I want to use twitter?

Why the heck would you want to use any social media platform? N-e-t-w-o-r-k-i-n-g. Okay, but I will now specifically focus on Twitter. True, it may not be for everyone, and true, you may not want to use it. And just to make sure you fall into that category, take a look at Lisa Barone’s post run like hell from Social Media. But, you could be missing out. I do suggest that even if you don’t set up... read more

Twitter follow friday

I am following (get it) Chris Brogan’s lead (I’m with ya) in posting a blog of my Twitter Follow Friday instead of tweeting it. For those reading this post who are new to Follow Friday (also referred to as followfriday or just ff), was started when Twitter was new as a way to help ‘see’ who was out there and to gain some followers. While it was then too, It’s now more of a shout out to those... read more
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