Mar 10, 2010 Posted by Angela Daniello

Content, the secret sauce of marketing

My career grew up in technology companies. A comment that bubbled up in these circles was… ‘that’s our secret sauce’. Another one was, ‘eat your own dog food’. That might have originated with that Oracle guy. At the least, he gave it a giant spotlight. Hmm, just read in Wikipedia that it came from Microsoft. Okay, back to the secret sauce. (I do not sell or own stock in Barilla, btw.) A pasta... read more

Mar 8, 2010 Posted by Angela Daniello

Does your content need road side assistance?

Corporate content is breaking down. There are a few ways to view that comment. First, the way content is packaged is breaking down. Second, the way the content is delivered is breaking down, and third, the actual content is breaking down (I better call my mechanic). In some cases it’s not a complete breakdown, but shifting and morphing. For instance, packaging… the cookie cutter way may appear to get... read more

Mar 5, 2010 Posted by Angela Daniello

Slow Blog Nation

The title being a play on Slow Food Nation, a movement promoting local, seasonal and sustainably grown food. We could think of twitter, facebook and the like to be the fast food of social media and the blog is the steady slow food – slow food for thought, you could say. Nothing wrong with a little fast food in your diet, but you wouldn’t want it for every meal. There aren’t enough nutrients. A blog... read more

Mar 3, 2010 Posted by Angela Daniello

Sustained! managing social media

Sustained, what does that mean again? Means, to keep in existence; maintain. Also, to supply with necessities or nourishment; provide for. Sounds nice. I would say it also means contentment. Running around in fifty different directions is not sustainable and does not lead to contentment. Some people might equate contentment with boring…au contraire! Unless, you like the sharp ups and downs. Yes, there... read more

Mar 1, 2010 Posted by Angela Daniello

Have no fear….blogging is here

So you’re looking at it, considering it, sleeping on it… waking up at 3am frightened about it. Okay, maybe that last one was over the top. But, you have some worry. Come, sit on the sofa (or, couch, depending on where you are from). Where does the root of this fear come from? Many would say…exposure. Yikes. And, that someone will have something to say about your blog post. Double yikes. Reality... read more