Aug 24, 2010 Posted by Angela Daniello

Warming up your online voice gets you valuable content

Me, me, me, me, figaaarroooo, figaro, figaro, fiagro. Warming up your online voice enables you to create some essential content.  As a start-up or small company, figuring out key areas to cover in your marketing material and then developing all of that content can be overwhelming… especially when you are wearing a multitude of other hats. But what if you could cover two bases at the same time? Building... read more

Mar 23, 2010 Posted by Angela Daniello

Taking tiny twitter steps

You know you should consider it (twitter), but you’re afraid of the ramp up time. I won’t lie, there is some of that. But, you can take tiny twitter steps to get there. No need to leap in head first. I view the corporate blog as the hub of social media as I discussed in a previous post here, and so twitter would be a spoke. Twitter is considered a microblogging tool. See, you can only publish up to... read more

Mar 18, 2010 Posted by Angela Daniello

25 Ways to write more

This post is inspired by an artist’s short ebook called ’75 Ways to Draw More’. The artist is Michael Nobbs and he has a wonderful blog here. My take for this post is a little more on the side of what to write, but it’s also ways, and I stopped at 25. Good social marketing starts with good content, and you need some ideas to get that ball rolling. Frankly, this is an article I can read myself and... read more

Mar 8, 2010 Posted by Angela Daniello

Does your content need road side assistance?

Corporate content is breaking down. There are a few ways to view that comment. First, the way content is packaged is breaking down. Second, the way the content is delivered is breaking down, and third, the actual content is breaking down (I better call my mechanic). In some cases it’s not a complete breakdown, but shifting and morphing. For instance, packaging… the cookie cutter way may appear to get... read more

Mar 5, 2010 Posted by Angela Daniello

Slow Blog Nation

The title being a play on Slow Food Nation, a movement promoting local, seasonal and sustainably grown food. We could think of twitter, facebook and the like to be the fast food of social media and the blog is the steady slow food – slow food for thought, you could say. Nothing wrong with a little fast food in your diet, but you wouldn’t want it for every meal. There aren’t enough nutrients. A blog... read more