Aug 11, 2010 Posted by Angela Daniello

Are you drinking the blue juice? Behavior over Strategy in Social Media

Fresh on the heels of some missteps or no steps in social media comes a social media study. Key question is, ‘Does your company currently have a social media marketing strategy?’ The response shows a whopping 72% saying ‘Yes’. My hunch is that there are some folks in that mix who believe choosing types of social networking tools is a strategy. However, I am still amazed by the high number of... read more

May 11, 2010 Posted by Angela Daniello

Where’s your meaningfulness?

Meaningfulness can imply many things. That’s great news! It means (ha, ha) that there is more opportunity for you to be meaningful. Joining the social media stream requires producing content. Now, marketers have been doing that all along. However, the traditional content, unless you are presenting, does not have an interactive audience. Recently Matt Ridings of Techguerilla Talk asked if we are ready... read more

Apr 27, 2010 Posted by Angela Daniello

No pushing or shoving

Marketing and branding have been mostly pushing activities…pushing out corporate-speak brochures and sales letters…pushing out messages with intended emotional and motivational queues…pushing by interrupting clients and prospects with their message when not invited. Push, push, push. No wonder many of the responses sound like…Hey, stop that! (that’s the G-rated version). Many companies took the... read more