Sep 2, 2010 Posted by Angela Daniello

Hit the social media refresh button

Back to school. Even if you aren’t going back to school, that feeling is in the air during this time of year. You can sense the movement into a new season. Time to sharpen your pencils and pull out a fresh, crisp piece of 81/2 x11 ruled paper…or your iPad. Time to start something new, or put a new spin on it, get a fresh perspective, or sketch out new goals. Okay, so you may have let the summer go by... read more

Aug 24, 2010 Posted by Angela Daniello

Warming up your online voice gets you valuable content

Me, me, me, me, figaaarroooo, figaro, figaro, fiagro. Warming up your online voice enables you to create some essential content.  As a start-up or small company, figuring out key areas to cover in your marketing material and then developing all of that content can be overwhelming… especially when you are wearing a multitude of other hats. But what if you could cover two bases at the same time? Building... read more

Jul 12, 2010 Posted by Angela Daniello

Teach your children well

In this case your children are your customers and prospects. Not in the sense that they are immature, helpless, or need rules and discipline (that’s how some people see children). Instead, that you may be new to them or have something to share and teach. You can teach through your content. Social media begins with a conversation, and a conversation begins with content. High value teaching comes from you... read more

Jul 7, 2010 Posted by Angela Daniello

Breaking down barriers using social media

What are some major barriers for businesses today (and yesterday, and tomorrow)? How about trust, influence, industry and competitive noise, money, the state of the economy? …just to name a few. Trust particularly stands out these days for reasons we are all very aware. Trust flows into influence. If these two are ‘captured’, a business can rise above the noise in the industry which flows nicely... read more

May 11, 2010 Posted by Angela Daniello

Where’s your meaningfulness?

Meaningfulness can imply many things. That’s great news! It means (ha, ha) that there is more opportunity for you to be meaningful. Joining the social media stream requires producing content. Now, marketers have been doing that all along. However, the traditional content, unless you are presenting, does not have an interactive audience. Recently Matt Ridings of Techguerilla Talk asked if we are ready... read more