Aug 24, 2010 Posted by Angela Daniello

Warming up your online voice gets you valuable content

Me, me, me, me, figaaarroooo, figaro, figaro, fiagro. Warming up your online voice enables you to create some essential content.  As a start-up or small company, figuring out key areas to cover in your marketing material and then developing all of that content can be overwhelming… especially when you are wearing a multitude of other hats. But what if you could cover two bases at the same time? Building... read more

Aug 11, 2010 Posted by Angela Daniello

Are you drinking the blue juice? Behavior over Strategy in Social Media

Fresh on the heels of some missteps or no steps in social media comes a social media study. Key question is, ‘Does your company currently have a social media marketing strategy?’ The response shows a whopping 72% saying ‘Yes’. My hunch is that there are some folks in that mix who believe choosing types of social networking tools is a strategy. However, I am still amazed by the high number of... read more

Jul 19, 2010 Posted by Angela Daniello

Marketing 2.0: Teaching an old dog new tricks

Simply, Marketing 2.0 was born out of Web 2.0, which Wikipedia says is, ‘…commonly associated with web applications that facilitate interactive information sharing, interoperability, user-centered design, and collaboration on the World Wide Web. A Web 2.0 site allows its users to interact with each other as contributors to the website’s content…’ So… people are finding, creating and... read more