Aug 24, 2010 Posted by Angela Daniello

Warming up your online voice gets you valuable content

Me, me, me, me, figaaarroooo, figaro, figaro, fiagro. Warming up your online voice enables you to create some essential content.  As a start-up or small company, figuring out key areas to cover in your marketing material and then developing all of that content can be overwhelming… especially when you are wearing a multitude of other hats. But what if you could cover two bases at the same time? Building... read more

Jul 19, 2010 Posted by Angela Daniello

Marketing 2.0: Teaching an old dog new tricks

Simply, Marketing 2.0 was born out of Web 2.0, which Wikipedia says is, ‘…commonly associated with web applications that facilitate interactive information sharing, interoperability, user-centered design, and collaboration on the World Wide Web. A Web 2.0 site allows its users to interact with each other as contributors to the website’s content…’ So… people are finding, creating and... read more

Jul 7, 2010 Posted by Angela Daniello

Breaking down barriers using social media

What are some major barriers for businesses today (and yesterday, and tomorrow)? How about trust, influence, industry and competitive noise, money, the state of the economy? …just to name a few. Trust particularly stands out these days for reasons we are all very aware. Trust flows into influence. If these two are ‘captured’, a business can rise above the noise in the industry which flows nicely... read more

Apr 27, 2010 Posted by Angela Daniello

No pushing or shoving

Marketing and branding have been mostly pushing activities…pushing out corporate-speak brochures and sales letters…pushing out messages with intended emotional and motivational queues…pushing by interrupting clients and prospects with their message when not invited. Push, push, push. No wonder many of the responses sound like…Hey, stop that! (that’s the G-rated version). Many companies took the... read more

Apr 7, 2010 Posted by Angela Daniello

Enter the social media dimension

Social media can add dimension to your marketing. It allows your marketing to take on form and become multi-dimensional (no need to run and get your Avatar 3-D glasses here). Isn’t that more interesting? Yes!! It’s not only more interesting it opens up the exchange of more value between you and your customer. Each side can get a lot more out of doing business with each other. Or, the potential... read more