Sep 2, 2010 Posted by Angela Daniello

Hit the social media refresh button

Back to school. Even if you aren’t going back to school, that feeling is in the air during this time of year. You can sense the movement into a new season. Time to sharpen your pencils and pull out a fresh, crisp piece of 81/2 x11 ruled paper…or your iPad. Time to start something new, or put a new spin on it, get a fresh perspective, or sketch out new goals. Okay, so you may have let the summer go by... read more

Aug 11, 2010 Posted by Angela Daniello

Are you drinking the blue juice? Behavior over Strategy in Social Media

Fresh on the heels of some missteps or no steps in social media comes a social media study. Key question is, ‘Does your company currently have a social media marketing strategy?’ The response shows a whopping 72% saying ‘Yes’. My hunch is that there are some folks in that mix who believe choosing types of social networking tools is a strategy. However, I am still amazed by the high number of... read more

Jul 19, 2010 Posted by Angela Daniello

Marketing 2.0: Teaching an old dog new tricks

Simply, Marketing 2.0 was born out of Web 2.0, which Wikipedia says is, ‘…commonly associated with web applications that facilitate interactive information sharing, interoperability, user-centered design, and collaboration on the World Wide Web. A Web 2.0 site allows its users to interact with each other as contributors to the website’s content…’ So… people are finding, creating and... read more

Jul 12, 2010 Posted by Angela Daniello

Teach your children well

In this case your children are your customers and prospects. Not in the sense that they are immature, helpless, or need rules and discipline (that’s how some people see children). Instead, that you may be new to them or have something to share and teach. You can teach through your content. Social media begins with a conversation, and a conversation begins with content. High value teaching comes from you... read more

Jul 7, 2010 Posted by Angela Daniello

Breaking down barriers using social media

What are some major barriers for businesses today (and yesterday, and tomorrow)? How about trust, influence, industry and competitive noise, money, the state of the economy? …just to name a few. Trust particularly stands out these days for reasons we are all very aware. Trust flows into influence. If these two are ‘captured’, a business can rise above the noise in the industry which flows nicely... read more