Aug 11, 2010 Posted by Angela Daniello

Are you drinking the blue juice? Behavior over Strategy in Social Media

Fresh on the heels of some missteps or no steps in social media comes a social media study. Key question is, ‘Does your company currently have a social media marketing strategy?’ The response shows a whopping 72% saying ‘Yes’. My hunch is that there are some folks in that mix who believe choosing types of social networking tools is a strategy. However, I am still amazed by the high number of... read more

Jun 21, 2010 Posted by Angela Daniello

Social applicability

I’ll take social applicability for $500, Alex. It is a definition of this word.  Alex, I think it’s…What is Relevance? Ding, ding, ding, ding. That is correct! And more and more companies are winning the relevance prize by engaging in social media. Isn’t it interesting that the definition includes the word ‘social’? There it is, right there. Brian Solis recently wrote about the... read more

May 28, 2010 Posted by Angela Daniello

How you do business matters more

How you do business matters more. It matters more than before. It matters more than what you sell. It really matters. The how, though, is not your processes, efficiencies, strategies and tactics. It’s the people interactions of listening and responding, giving and sharing, taking responsibility, doing the unexpected. Do you have the company culture now to be able to offer this to your customer? You may... read more